INFOGRAPHIC: The 50 million-strong eSports market breaks into the mainstream:
In the last few years, eSports have emerged as one of the fastest-growing segments of the digital games markets. Worldwide viewership has exploded from 8.4 million in 2010 to a projected 50 million this year, and tournament prize money has increased 2,200% since 1999.
Recently the US government began granting visas to professional gamers, underlying the potential for this growing market. But the real opportunity in eSports is its tremendous audience engagement andunique user demographic of 18 to 34 year old males. We believe this is the best touchpoint for advertisers and marketers to reach the coveted gamer audience today.
Friday, October 11, 2013
Perfect World's Elemental Kingdoms Coming to iOS October 17th
Perfect World's Elemental Kingdoms Coming to iOS October 17th:
Perfect World Entertainment has announced that they will launch Elemental Kingdoms on Thursday,
Perfect World Entertainment has announced that they will launch Elemental Kingdoms on Thursday,
Valve is the champion PC gaming deserves
Valve is the champion PC gaming deserves:
Taking the fight to the living room - Valve's Steam is the most dynamic force in PC gaming in decades
Taking the fight to the living room - Valve's Steam is the most dynamic force in PC gaming in decades
3000AD partners with DC for Line of Defense comic
3000AD partners with DC for Line of Defense comic:
Filed under: Betas, Sci-Fi, MMO Industry, PvP, News Items, Free-to-Play, MMOFPS, Miscellaneous Derek Smart-led Line of Defense developer 3000AD announced
Filed under: Betas, Sci-Fi, MMO Industry, PvP, News Items, Free-to-Play, MMOFPS, Miscellaneous Derek Smart-led Line of Defense developer 3000AD announced
Strategy Card Game Faëria Now in Kickstarter
Strategy Card Game Faëria Now in Kickstarter:
Tradable cards meet board games and strategy in a fresh experience: shape the battlefield, collect resources and destroy your opponent! Some of you may have
Tradable cards meet board games and strategy in a fresh experience: shape the battlefield, collect resources and destroy your opponent! Some of you may have
Your Space Battles Shaped The Stories In The New EVE Online Comic Book
Your Space Battles Shaped The Stories In The New EVE Online Comic Book:
EVE Online is known for being a video game universe where players come first. Their alliances, decisions and protests
EVE Online is known for being a video game universe where players come first. Their alliances, decisions and protests
SideQuest: Sexual Innuendos Right & Left
SideQuest: Sexual Innuendos Right & Left:
We recently had the opportunity to check out Fractal Entertainment's SideQuest, currently in very early alpha testing. Compared to Leisure Suit Larry, the
We recently had the opportunity to check out Fractal Entertainment's SideQuest, currently in very early alpha testing. Compared to Leisure Suit Larry, the
Players successfully petition to change ArcheAge's business model
Players successfully petition to change ArcheAge's business model:
Filed under: Fantasy, Business Models, Culture, MMO Industry, New Titles, News Items, ArcheAge, Sandbox Who says
Filed under: Fantasy, Business Models, Culture, MMO Industry, New Titles, News Items, ArcheAge, Sandbox Who says
Gaming more pervasive in China than US - report
Gaming more pervasive in China than US - report:
Smartphones, tablets have also eclipsed PC/MMO in terms of gaming frequency in China, according to research from Frank N. Magid Associates
Smartphones, tablets have also eclipsed PC/MMO in terms of gaming frequency in China, according to research from Frank N. Magid Associates
Why Startups Should Use Instagram For Marketing
Why Startups Should Use Instagram For Marketing:
Only 123 of the Fortune 500 companies have adopted Instagram, and plenty of startups too are guilty of not using Instagram as a core part of their content
Only 123 of the Fortune 500 companies have adopted Instagram, and plenty of startups too are guilty of not using Instagram as a core part of their content
Blog: Earlier the better when designing for mobile game monetization
Blog: Earlier the better when designing for mobile game monetization:
How early is too early to begin thinking about monetization? There is no "too early," argues Appnext's Elad Natanson. This post explains why -- and suggests
How early is too early to begin thinking about monetization? There is no "too early," argues Appnext's Elad Natanson. This post explains why -- and suggests
Prime World devs tackle gender issues, hero prices
Prime World devs tackle gender issues, hero prices:
Filed under: Betas, Fantasy, Patches, PvP, News Items, Free-to-Play, Mobile, MOBA The folks over at Nival have posted a quick dev diary that addresses some of
Filed under: Betas, Fantasy, Patches, PvP, News Items, Free-to-Play, Mobile, MOBA The folks over at Nival have posted a quick dev diary that addresses some of
Hero Academy is now on Android
Hero Academy is now on Android:
Good news for Hero Academy fans today! As of only an hour or so ago, the popular strategy game of heroes and warriors from Robot Entertainment has quietly snuck its way onto the Google Play
Good news for Hero Academy fans today! As of only an hour or so ago, the popular strategy game of heroes and warriors from Robot Entertainment has quietly snuck its way onto the Google Play
Costume Quest comes to iOS — DLC not free after all
Costume Quest comes to iOS — DLC not free after all:
Double Fine has put its adventure role-playing game Costume Quest on the App Store as an early treat for Halloween. It costs...
Double Fine has put its adventure role-playing game Costume Quest on the App Store as an early treat for Halloween. It costs...
WildStar: A Tailored Experience
WildStar: A Tailored Experience:
Carbine Studios is working to make WildStar something special, something to keep players interested in for a good long while. In our latest column, we take a look at exactly how they are
Carbine Studios is working to make WildStar something special, something to keep players interested in for a good long while. In our latest column, we take a look at exactly how they are
Ring Run Circus Review
Ring Run Circus Review:
In the gravity-defying world of Ring Run Circus, motion and precision are key. Performers Nina, Ned, and Nelson have perfected the art of wheeling along their circus's myriad of interconnected rings,
In the gravity-defying world of Ring Run Circus, motion and precision are key. Performers Nina, Ned, and Nelson have perfected the art of wheeling along their circus's myriad of interconnected rings,
Worldwide PC hardware sales shrink again as tablet shift continues
Worldwide PC hardware sales shrink again as tablet shift continues:
Lenovo remains #1 manufacturer as market dips 8.6%
Lenovo remains #1 manufacturer as market dips 8.6%
Defiance: Dark Matter Arkfalls Arrive
Defiance: Dark Matter Arkfalls Arrive:
Defiance has been updated with four "hell-raising" new arkfalls for players to check out. Each minor event lasts twenty minutes, major events for an hour.
Defiance has been updated with four "hell-raising" new arkfalls for players to check out. Each minor event lasts twenty minutes, major events for an hour.
No PS4 Until 2014, Japan. But Here's An MMO For Your Trouble.
No PS4 Until 2014, Japan. But Here's An MMO For Your Trouble.:
The PS4 launch looks to have a wider variety of play options than previous generations. Now it looks like Japan will
The PS4 launch looks to have a wider variety of play options than previous generations. Now it looks like Japan will
3 Consumer Mindsets That Every Developer Needs To Be Aware Of
3 Consumer Mindsets That Every Developer Needs To Be Aware Of:
Free-to-play and freemium app design demands an effective conversion funnel to monetize users. Any designer or developer optimizing for higher conversions faces the challenge of convincing their most conservative potential buyers to purchase.
The generally accepted rule of thumb is that typical conversion rates hover under 5%, depending on the type of business and model you’re using. For freemium, it may be closer to 5%, and for free-to-play games it’s likely closer to 1-2%.
Free-to-play and freemium app design demands an effective conversion funnel to monetize users. Any designer or developer optimizing for higher conversions faces the challenge of convincing their most conservative potential buyers to purchase.
The generally accepted rule of thumb is that typical conversion rates hover under 5%, depending on the type of business and model you’re using. For freemium, it may be closer to 5%, and for free-to-play games it’s likely closer to 1-2%.
Swrve in battle for the planet of the apps
Swrve in battle for the planet of the apps:
Today, the duo is back in action, with their next venture, Swrve. The company allows entertainment and video-game giants to use real-time analytics to learn about user behaviour in apps and fine-tune experiences while consumers are using the apps.
Today, the duo is back in action, with their next venture, Swrve. The company allows entertainment and video-game giants to use real-time analytics to learn about user behaviour in apps and fine-tune experiences while consumers are using the apps.
Mobile Ad Revenue Spikes
Mobile Ad Revenue Spikes:
Advertising revenue on mobile devices in the United States grew to $3 billion during the first six months of 2013, according to the Interactive Advertising Bureau – an 145% increase over the $1.2 billion generated during the same period last year. Internet advertising revenue overall increased from $17 billion during the first half of 2012 to $20.1 billion for the same period this year.
Advertising revenue on mobile devices in the United States grew to $3 billion during the first six months of 2013, according to the Interactive Advertising Bureau – an 145% increase over the $1.2 billion generated during the same period last year. Internet advertising revenue overall increased from $17 billion during the first half of 2012 to $20.1 billion for the same period this year.
Game acquisitions accelerate in 2013 to $3.3B as Asia and mobile get hotter
Game acquisitions accelerate in 2013 to $3.3B as Asia and mobile get hotter:
Both game acquisitions and investments are up because Asian game companies are moving aggressively into the sector, according to a quarterly report by investment bank Digi-Capital.
Both game acquisitions and investments are up because Asian game companies are moving aggressively into the sector, according to a quarterly report by investment bank Digi-Capital.
Korean News and Beta Test Announcements
- ENP Games web MMORPG “Cheonshinjeon” holds CBT from October 15 to 17.
Fulfill your chaotic fantasies with Jinx, now live in League of Legends
Fulfill your chaotic fantasies with Jinx, now live in League of Legends:
Since the tease of Jinx, League of Legends has been slowly feeding us more and more high-Jinx morsels. Well
Since the tease of Jinx, League of Legends has been slowly feeding us more and more high-Jinx morsels. Well
MechWarrior Online looks forward to the next month
MechWarrior Online looks forward to the next month:
Filed under: Sci-Fi, Game Mechanics, Patches, Previews, News Items, Free-to-Play, MMOFPS, MechWarrior Online Are you ready for another month of
Filed under: Sci-Fi, Game Mechanics, Patches, Previews, News Items, Free-to-Play, MMOFPS, MechWarrior Online Are you ready for another month of
SMITE's New Patch Features Hel Rework
SMITE's New Patch Features Hel Rework:
The Goddess of the Underworld, Hel, was revised in the latest update of SMITE. She got a complete visual makeover with an all new model, animations and fx,
The Goddess of the Underworld, Hel, was revised in the latest update of SMITE. She got a complete visual makeover with an all new model, animations and fx,
EQII Producer Talks Lore and Tears of Veeshan Open Beta Date | Ten Ton Hammer
EQII Producer Talks Lore and Tears of Veeshan Open Beta Date | Ten Ton Hammer:
Senior Producer Holly Longdale discusses the lore, upcoming open beta and release dates for the EverQuest II
Senior Producer Holly Longdale discusses the lore, upcoming open beta and release dates for the EverQuest II
Subscribe to:
Posts (Atom)