Game Marketing: Part 2 – Where’s the Ramp?:
This is the second part to a multi-post blog on game marketing and is aimed at helping indies get to grips with some of the basics of what they need to be thinking about. This particular post could more appropriately be titled ‘When’s the ramp?’ as it is about the key phases that make up the game marketing plan and what things are most appropriately done when. In the last blog, we looked at the key elements of a game marketing strategy and what game developers need to think about. In this post, we now look at how those things might be translated from a marketing strategy into a marketing plan and the plan is done in phases.
Monday, November 25, 2013
Memory of Aria – New game invites players to travel through time
Memory of Aria – New game invites players to travel through time:
Just revealed recently after being announced some 6 years ago, Memory of Aria is the first online game from Korean developer Curoa. According to the introduction, players will travel to the past and future to change the course of
Just revealed recently after being announced some 6 years ago, Memory of Aria is the first online game from Korean developer Curoa. According to the introduction, players will travel to the past and future to change the course of
Wakfu APAC – Free-to-Play version lands on Asia Pacific region
Wakfu APAC – Free-to-Play version lands on Asia Pacific region:
[Game website] Wakfu, 1 of the most successful turn-based MMORPG in the Western market, has finally reached the shores of Asia. Not only is it the first official English client for the Asia Pacific (Southeast Asia，Australia, New
[Game website] Wakfu, 1 of the most successful turn-based MMORPG in the Western market, has finally reached the shores of Asia. Not only is it the first official English client for the Asia Pacific (Southeast Asia，Australia, New
League of Angels starts closed beta on December 4th
League of Angels starts closed beta on December 4th:
Filed under: Betas, Fantasy, Galleries, Screenshots, MMO Industry, New Titles, News Items, Free-to-Play, Browser Who doesn't need a guardian angel watching over their party at times? In the upcoming turn-based League of
Filed under: Betas, Fantasy, Galleries, Screenshots, MMO Industry, New Titles, News Items, Free-to-Play, Browser Who doesn't need a guardian angel watching over their party at times? In the upcoming turn-based League of
The F2P game that's gone to war with my wallet: My month with Friendly Fire
The F2P game that's gone to war with my wallet: My month with Friendly Fire:
There's a massive risk whenever the topic of free-to-play is raised that, rather than debating the issues, we all get wrapped up in the passion fuelling the argument. For me, the controversy that continues to surround free-to-play (for
There's a massive risk whenever the topic of free-to-play is raised that, rather than debating the issues, we all get wrapped up in the passion fuelling the argument. For me, the controversy that continues to surround free-to-play (for
No smartphone shutdown: Why Korea's anti-gaming laws won't hurt mobile devs
No smartphone shutdown: Why Korea's anti-gaming laws won't hurt mobile devs:
You may not be aware, but the Korean games industry is currently in a state of flux. Proposed new laws threaten to wreak havoc on what is a thriving gaming community, with the country's politicians openly arguing that games are as
You may not be aware, but the Korean games industry is currently in a state of flux. Proposed new laws threaten to wreak havoc on what is a thriving gaming community, with the country's politicians openly arguing that games are as
Review: Hatch
Review: Hatch:
Remember Tamagotchis? They were fun, weren't they? Ever since that craze for virtual pets in the '90s, makers of interactive entertainment have brought you new ways to look after animals. Whether it was making your Dogz and
Remember Tamagotchis? They were fun, weren't they? Ever since that craze for virtual pets in the '90s, makers of interactive entertainment have brought you new ways to look after animals. Whether it was making your Dogz and
Review: Hunter Island
Review: Hunter Island:
Hunter Island looks impeccable on paper - it's basically Pokemon crossed with a bit of Final Fantasy, taking the core elements of each series and chucking in a few ideas from other sources for good luck But, while it's
Hunter Island looks impeccable on paper - it's basically Pokemon crossed with a bit of Final Fantasy, taking the core elements of each series and chucking in a few ideas from other sources for good luck But, while it's
Death Tower Review
Death Tower Review:
Death Tower Review By Mike Deneen on November 22nd, 2013 Our Rating: :: SO MUCH FROM SO LITTLEUniversal App - Designed for iPhone and iPad A little bit Zelda, a little bit Final Fantasy, with an added twist of zazz. Developer:
Death Tower Review By Mike Deneen on November 22nd, 2013 Our Rating: :: SO MUCH FROM SO LITTLEUniversal App - Designed for iPhone and iPad A little bit Zelda, a little bit Final Fantasy, with an added twist of zazz. Developer:
MMObility: Battle Command is similar in a good way
MMObility: Battle Command is similar in a good way:
Filed under: Sci-Fi, Video, New Titles, PvP, Opinion, War, Free-to-Play, Hands-On, Casual, MMORTS, MMObility Spacetime Studi.. er I mean Spacetime Games has been branching out lately. This time, they are working on a new
Filed under: Sci-Fi, Video, New Titles, PvP, Opinion, War, Free-to-Play, Hands-On, Casual, MMORTS, MMObility Spacetime Studi.. er I mean Spacetime Games has been branching out lately. This time, they are working on a new
Trove starts alpha testing, sells supporter packs
Trove starts alpha testing, sells supporter packs:
Filed under: Betas, Fantasy, Free-to-Play, Sandbox, Crowdfunding, Trove Trion Worlds has sent out its first wave of Trove alpha invites today as the game moved into its latest phase of testing. On Reddit, Trion devs addressed
Filed under: Betas, Fantasy, Free-to-Play, Sandbox, Crowdfunding, Trove Trion Worlds has sent out its first wave of Trove alpha invites today as the game moved into its latest phase of testing. On Reddit, Trion devs addressed
Review: Lords of Waterdeep
Review: Lords of Waterdeep:
There has been a slew of excellent Dungeons & Dragons boardgames over the past few years. Mostly they consist of the sort of tactical monster bashing you'd expect. But one title stuck out like a sore thumb: Lords of Waterdeep. It's
There has been a slew of excellent Dungeons & Dragons boardgames over the past few years. Mostly they consist of the sort of tactical monster bashing you'd expect. But one title stuck out like a sore thumb: Lords of Waterdeep. It's
HOOKBALL Review
HOOKBALL Review:
HOOKBALL Review By Carter Dotson on November 22nd, 2013 Our Rating: :: GET HOOKEDiPad Only App - Designed for the iPad Fight against time with a hookshot in Hookball. Developer: Nachobeard Price: $0.99 Version
HOOKBALL Review By Carter Dotson on November 22nd, 2013 Our Rating: :: GET HOOKEDiPad Only App - Designed for the iPad Fight against time with a hookshot in Hookball. Developer: Nachobeard Price: $0.99 Version
'Maze Crusade' Review - Beware the Traps
'Maze Crusade' Review - Beware the Traps:
Maze Crusade from developer My Evil Twin is something special: A fun and challenging take on the ubiquitous match-3 genre that spurs players on with the same intensity as a game like Knightmare Tower. You play as a knight
Maze Crusade from developer My Evil Twin is something special: A fun and challenging take on the ubiquitous match-3 genre that spurs players on with the same intensity as a game like Knightmare Tower. You play as a knight
'Tower Dwellers' Review - Kingdom Rush With A Slightly Different Brush
'Tower Dwellers' Review - Kingdom Rush With A Slightly Different Brush:
I was pretty excited to hear about a new game coming from Eccentricity, the developers of Dive For Treasures . In spite of a pretty plain name, the game itself was a unique, relaxing experience. Well, there's not a lot unique about
I was pretty excited to hear about a new game coming from Eccentricity, the developers of Dive For Treasures . In spite of a pretty plain name, the game itself was a unique, relaxing experience. Well, there's not a lot unique about
Epic Empire: A Hero's Quest Review
Epic Empire: A Hero's Quest Review:
As the adage says, "Rome wasn't built in a day." Not surprising. Every empire is slow to build up the momentum necessary to become a world-dominating force. Unfortunately, Epic Empire: A Hero's Quest won't hold up your plans for
As the adage says, "Rome wasn't built in a day." Not surprising. Every empire is slow to build up the momentum necessary to become a world-dominating force. Unfortunately, Epic Empire: A Hero's Quest won't hold up your plans for
'Neon Shadow' Review - The Brighter Side of Doom
'Neon Shadow' Review - The Brighter Side of Doom:
Playing Doom for the first time is one of my fondest childhood memories. It sounds odd, playing such a violent game at such a young age, but Doom really helped shape my gaming habits for years to come. It wasn't my first FPS
Playing Doom for the first time is one of my fondest childhood memories. It sounds odd, playing such a violent game at such a young age, but Doom really helped shape my gaming habits for years to come. It wasn't my first FPS
Charting the future of the mobile games space
Charting the future of the mobile games space:
The future of mobile games is full of uncertainty. We asked some notable mobile game developers to peer over the horizon so you can better prepare yourself for what lies ahead. ...
The future of mobile games is full of uncertainty. We asked some notable mobile game developers to peer over the horizon so you can better prepare yourself for what lies ahead. ...
Clumsy Ninja Review
Clumsy Ninja Review:
Clumsy Ninja Review By Campbell Bird on November 22nd, 2013 Our Rating: :: NINJA PETUniversal App - Designed for iPhone and iPad Train a ninja to be the best. Or maybe just tie a bunch of balloons to him and see what happens
Clumsy Ninja Review By Campbell Bird on November 22nd, 2013 Our Rating: :: NINJA PETUniversal App - Designed for iPhone and iPad Train a ninja to be the best. Or maybe just tie a bunch of balloons to him and see what happens
Crowman & Wolfboy Review
Crowman & Wolfboy Review:
Crowman & Wolfboy Review By Lucy Ingram on November 22nd, 2013 Our Rating: :: ESCAPE THE DARKNESSUniversal App - Designed for iPhone and iPad Flee the planet of shadows and the life-devouring Darkness as
Crowman & Wolfboy Review By Lucy Ingram on November 22nd, 2013 Our Rating: :: ESCAPE THE DARKNESSUniversal App - Designed for iPhone and iPad Flee the planet of shadows and the life-devouring Darkness as
Tank Nation Review
Tank Nation Review:
In the post-apocalyptic game world of Tank Nation, the rising countries are all at war once again (I guess they didn't learn their lesson from destroying the world in the first place). But this time around, they've all come to an agreement
In the post-apocalyptic game world of Tank Nation, the rising countries are all at war once again (I guess they didn't learn their lesson from destroying the world in the first place). But this time around, they've all come to an agreement
Korean News and Beta Test Announcements
- NHN Entertainment “Winning Eleven Online 2014” brand image released.
- Gamevil acquires mobile game “Monster World” developer Everple.
- Beat Rain card battle game “Soul Knights” game play video revealed.
Monetizer: Batman: Arkham Origins vs. Injustice: Gods Among Us
Monetizer: Batman: Arkham Origins vs. Injustice: Gods Among Us:
Warner Bros. and its internal development house NetherRealms started 2013 with a big hit in the form of Injustice: Gods Among Us. It's now taken the basic gameplay of the free-to-play team-based arena brawler, replacing the DC
Warner Bros. and its internal development house NetherRealms started 2013 with a big hit in the form of Injustice: Gods Among Us. It's now taken the basic gameplay of the free-to-play team-based arena brawler, replacing the DC
Spicy Horse soft-launches its card battler The Gate for iPhone and iPad in New Zealand
Spicy Horse soft-launches its card battler The Gate for iPhone and iPad in New Zealand:
In the main, card battlers are, well, a bit rubbish. Most of them involve you not doing anything while cards bounce around the screen and numbers flash. And then you have to pay some money. As card battlers go, though, newly
In the main, card battlers are, well, a bit rubbish. Most of them involve you not doing anything while cards bounce around the screen and numbers flash. And then you have to pay some money. As card battlers go, though, newly
Defiance: Detailing the Arkbreaker DLC
Defiance: Detailing the Arkbreaker DLC:
Yesterday, we had the chance to catch up with Defiance's Creative Lead Trick Dempsey to get the lowdown on everything the upcoming Arkbreaker DLC will be bringing to the game when it launches on December 10th. Trick let loose
Yesterday, we had the chance to catch up with Defiance's Creative Lead Trick Dempsey to get the lowdown on everything the upcoming Arkbreaker DLC will be bringing to the game when it launches on December 10th. Trick let loose
Phantasy Star Online 2 – New game cinematic for upcoming update
Phantasy Star Online 2 – New game cinematic for upcoming update:
SEGA is still continuing its regular game updates for Phantasy Star Online 2 in Japan, and the upcoming one will see a new defense mode where 12 players fight to destroy waves of monsters. The new opening cinematic
SEGA is still continuing its regular game updates for Phantasy Star Online 2 in Japan, and the upcoming one will see a new defense mode where 12 players fight to destroy waves of monsters. The new opening cinematic
Betawatch: November 16 - 22, 2013
Betawatch: November 16 - 22, 2013:
Filed under: Betas, MMO Industry, News Items, Betawatch, Miscellaneous Yes, The Elder Scrolls Online fans, another set of beta invitations has gone out, making for a large number of very happy fans. ArcheAge fans, by contrast,
Filed under: Betas, MMO Industry, News Items, Betawatch, Miscellaneous Yes, The Elder Scrolls Online fans, another set of beta invitations has gone out, making for a large number of very happy fans. ArcheAge fans, by contrast,
Final Fantasy XIV's 2.1 patch coming December 17th
Final Fantasy XIV's 2.1 patch coming December 17th:
Filed under: Fantasy, Game Mechanics, Patches, Previews, News Items, Consoles, Final Fantasy XIV, Community Q&A, Dev Diaries, Dungeons, Subscription During Final Fantasy XIV's live producer's letter that aired this
Filed under: Fantasy, Game Mechanics, Patches, Previews, News Items, Consoles, Final Fantasy XIV, Community Q&A, Dev Diaries, Dungeons, Subscription During Final Fantasy XIV's live producer's letter that aired this
Doom Co-Creator John Carmack Leaves Id Software
Doom Co-Creator John Carmack Leaves Id Software:
John Carmack, co-creator of iconic first-person-shooter Doom and one of the smartest minds in video games, has resigned from the development studio he helped co-found.
John Carmack, co-creator of iconic first-person-shooter Doom and one of the smartest minds in video games, has resigned from the development studio he helped co-found.
World of Warplanes Review
World of Warplanes Review:
Wargaming.net proved they could make a pretty mean free-to-play MMO with World of Tanks. But why stop with World War II-era combat on land when you can conquer land, air, and sea (insert evil cackle here)? World of Warplanes
Wargaming.net proved they could make a pretty mean free-to-play MMO with World of Tanks. But why stop with World War II-era combat on land when you can conquer land, air, and sea (insert evil cackle here)? World of Warplanes
World of Warcraft turns 9 years old
World of Warcraft turns 9 years old:
Today Blizzard Entertainment posted a message to its community celebrating a full nine years of World of Warcraft, its...
Today Blizzard Entertainment posted a message to its community celebrating a full nine years of World of Warcraft, its...
Review: Drive on Moscow
Review: Drive on Moscow:
We didn’t have a great deal of criticism for Shenandoah’s ace World War II strategy game, Battle of the Bulge, outside of the way it cruelly ground our underdeveloped tactical skills into the cold hard Belgian dirt. Oh, there was
We didn’t have a great deal of criticism for Shenandoah’s ace World War II strategy game, Battle of the Bulge, outside of the way it cruelly ground our underdeveloped tactical skills into the cold hard Belgian dirt. Oh, there was
The Shivah: Kosher Edition Review
The Shivah: Kosher Edition Review:
If my spirituality could be depicted as an animal, it'd be a mutt-dog with two crooked legs. My mother is an Orthodox Jewish convert from Irish Roman Catholicism. I was raised as (and identify as) a Jew, but I still had enough
If my spirituality could be depicted as an animal, it'd be a mutt-dog with two crooked legs. My mother is an Orthodox Jewish convert from Irish Roman Catholicism. I was raised as (and identify as) a Jew, but I still had enough
Forsaken World's latest expansion is live
Forsaken World's latest expansion is live:
Filed under: Fantasy, Trailers, Video, Expansions, MMO Industry, Patches, PvP, News Items, PvE, Free-to-Play, Dungeons Forsaken World's newest expansion is now live. The content drop is called Dysil's Wrath, and it adds a
Filed under: Fantasy, Trailers, Video, Expansions, MMO Industry, Patches, PvP, News Items, PvE, Free-to-Play, Dungeons Forsaken World's newest expansion is now live. The content drop is called Dysil's Wrath, and it adds a
TouchArcade Game of the Week: 'Touchgrind Skate 2'
TouchArcade Game of the Week: 'Touchgrind Skate 2':
The idea behind the TouchArcade Game of the Week is that every Friday afternoon we post the one game that came out this week that we think is worth giving a special nod to. Now, before anyone goes over-thinking this, it
The idea behind the TouchArcade Game of the Week is that every Friday afternoon we post the one game that came out this week that we think is worth giving a special nod to. Now, before anyone goes over-thinking this, it
'Space Chicks' Review - Endless Galactic Galavanting
'Space Chicks' Review - Endless Galactic Galavanting:
There are so many ‘endless’ games constantly being released that it really takes a lot simply to get noticed in the crowded genre. Crescent Moon Games’ Space Chicks , which combines fast-paced platforming with endless
There are so many ‘endless’ games constantly being released that it really takes a lot simply to get noticed in the crowded genre. Crescent Moon Games’ Space Chicks , which combines fast-paced platforming with endless
'Hunter Island' Review - Finally Ready For Prime Time
'Hunter Island' Review - Finally Ready For Prime Time:
About a year and a half ago, NTT Resonant and ZigZaGame Inc. released Dragon Island Blue , an RPG that was very heavily inspired by Nintendo's Pokemon. Offering a huge roster of monsters and abilities, it nicely tapped
About a year and a half ago, NTT Resonant and ZigZaGame Inc. released Dragon Island Blue , an RPG that was very heavily inspired by Nintendo's Pokemon. Offering a huge roster of monsters and abilities, it nicely tapped
ArcheAge: Taking the Hits
ArcheAge: Taking the Hits:
Late this week, Trion's CEO, Scott Hartsman, headed over to ArcheAge Source to chat with the community about the localization efforts for the North American / European version of the game. We take a look at what Hartsman
Late this week, Trion's CEO, Scott Hartsman, headed over to ArcheAge Source to chat with the community about the localization efforts for the North American / European version of the game. We take a look at what Hartsman
Naughty Dog hires Halo 4 programmer Corrinne Yu
Naughty Dog hires Halo 4 programmer Corrinne Yu:
Corrinne Yu's LinkedIn profile indicates that she has moved from her position as Principal Engine Architect at Microsoft's Halo 4 developer, 343 Industries, to Uncharted developer Naughty Dog.At this time we don't know what project
Corrinne Yu's LinkedIn profile indicates that she has moved from her position as Principal Engine Architect at Microsoft's Halo 4 developer, 343 Industries, to Uncharted developer Naughty Dog.At this time we don't know what project
Tencent and Baidu both big up their value to thirdparty developers
Tencent and Baidu both big up their value to thirdparty developers:
The big thing in the Chinese mobile ecosystem isn't apps or games. It's all about building massive platforms. Earlier in the year, Qihoo 360 was reckoned to the #1 Android app distribution channel, but there are plenty of
The big thing in the Chinese mobile ecosystem isn't apps or games. It's all about building massive platforms. Earlier in the year, Qihoo 360 was reckoned to the #1 Android app distribution channel, but there are plenty of
EVE Evolved: First impressions of Rubicon
EVE Evolved: First impressions of Rubicon:
Filed under: Sci-Fi, EVE Online, Economy, Expansions, Game Mechanics, Patches, Previews, PvP, Endgame, Opinion, Hands-On, First Impressions, EVE Evolved, Sandbox, Player-Generated Content, Subscription For years I've
Filed under: Sci-Fi, EVE Online, Economy, Expansions, Game Mechanics, Patches, Previews, PvP, Endgame, Opinion, Hands-On, First Impressions, EVE Evolved, Sandbox, Player-Generated Content, Subscription For years I've
Counter-Strike Online 2(KR) to Enter OBT on Nov.28th with Big City Trailer Unveiled
Counter-Strike Online 2(KR) to Enter OBT on Nov.28th with Big City Trailer Unveiled:
Nexon Korea has announced that its MMOFPS Counter-Strike Online 2 will enter Open Beta in Korea on Nov.28th , the brand new Big City trailer has been released in the official website.As the latest work in Counter-Strike
Nexon Korea has announced that its MMOFPS Counter-Strike Online 2 will enter Open Beta in Korea on Nov.28th , the brand new Big City trailer has been released in the official website.As the latest work in Counter-Strike
Subscribe to:
Posts (Atom)