3 Consumer Mindsets That Every Developer Needs To Be Aware Of:
Free-to-play and freemium app design demands an effective conversion funnel to monetize users. Any designer or developer optimizing for higher conversions faces the challenge of convincing their most conservative potential buyers to purchase.
The generally accepted rule of thumb is that typical conversion rates hover under 5%, depending on the type of business and model you’re using. For freemium, it may be closer to 5%, and for free-to-play games it’s likely closer to 1-2%.
