Make a hole! Breaking into the free-to-play shooter market.:
Online first person shooter games have long been a staple in the free-to-play segment. Its game mechanics are a nice fit with the sale of unique items and boosters to give players an edge in combat. Especially popular titles like Crossfire (SmileGate) and Counter-Strike Online (Nexon) managed to exceed industry averages when it comes to monthly active users and monetization.
The biggest threat today for free-to-play shooters is not more shooter titles flooding the market. Rather it’s the overwhelming success of MOBA titles like League of Legends (Riot Games) and DoTA2 (Valve). Offering fast-paced action and an emphasis on online player-vs-player is arguably the biggest rival for gamers’ attention today.
