How "Pay to Win" Works:
Methods of selling games where an advantage over others can be purchased are often called “Free to Play” models. Gamers tend to call these “Pay to Win” models. Because the latter description is derogatory, sellers of IM products never describe their products as such even if this is the way their consumers see them. The number of such products is going up, despite the increasingly negative perception these games have with consumers. Why would a game maker decide to go with a monetization model they know will be rejected by most of their potential customers? I intend to describe here, in detail, the strengths of this model. I will leave for the reader to decide if these strengths make them a viable business strategy and how to improve them.
