What Games Are: Reinventing The Games Console Half Way Won’t Work:
In some ways you’ve got to feel bad for Microsoft. The company has spent years trying to find ways to expand its Xbox idea. It put together a very interesting camera peripheral that many people bought into, but not too many games. It’s tried, on several occasions, to use the games console as a way to win access into the living room. Yet now it’s at the point of having to roll back many of its big ideas because the market reacted so negatively. The company has run into a hard truth: In the minds of the market “console” means something specific, and is not inclined to expand its thinking.
