Microsoft To Become Film Distributor Via Xbox 360 Live

Microsoft To Become Film Distributor Via Xbox 360 Live:

"Pulp," an independent British movie, will make its debut through the gaming console.

A small indie British film will be the first to be released solely through a gaming console. Pulp, a crime caper about the comic book industry, will be available exclusively to users of Xbox 360 from today--and, says Microsoft, using its gaming system as an exclusive film distribution pipe will not be a one-off.
Pulp's creator, Adam Hamdy, blames the cost of marketing a movie--around $3 million, by his estimate--as prohibitively expensive. "For a film like Pulp, that doesn't have any bankable stars with a track record, it's a challenge for any distributor to take that gamble."
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