YouTube App Joins Free Satellite TV Channel In U.K.

YouTube App Joins Free Satellite TV Channel In U.K.:

Google's online video portal is tackling traditional TV head on, in the U.K., with a smart TV app.

Google has landed a deal with Freesat, a British free-to-air satellite service, to put a dedicated YouTube channel, via an app, on air alongside much more traditional TV sources. Freesat is a joint venture between different broadcasters in the U.K. and already offers 60 channels for free.
Google's channel will be built using HTML5 technology and will be optimized for TV as well as offering a "fully interactive viewing experience." Google is evidently chasing new avenues for YouTube to lead viewers to watch its money-making ad content, and the tech-forward U.K. TV industry seems like an ideal proving ground.
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