With BB10 Launch, BlackBerry Aims To Kill Apple's "In-And-Out Paradigm"

With BB10 Launch, BlackBerry Aims To Kill Apple's "In-And-Out Paradigm":

"Just saying we've reinvented this company is not enough," BlackBerry CEO Thorsten Heins said today. With a new operating system, he will finally compete against Android and Apple's iOS software. Too little too late?

"Just saying we've reinvented this company is not enough."
That was the now-defunct Research in Motion's Thorsten Heins today at the BlackBerry 10 event in New York City, where the company's CEO attempted to put his money where his mouth is. Not only did Heins decide to rename the company BlackBerry--thus killing any and all RIM branding--but he introduced a pair of compelling smartphones that could give the struggling smartphone maker a fighting chance in the mobile market. BlackBerry's two new flagship devices? The Z10, a sleek smartphone with a 4.2-inch display, and its less expensive cousin, the Q10, which retains a physical keyboard.
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