Rather than spend exorbitant sums on a Super Bowl ad, Target is buying into the big game with a little game of its own--a mobile app called Snack Bowl.
This year, an epic contest between game day treats will light up the second screen for fans of the Target brand, in a game called Snack Bowl. Rather than sink millions of dollars into an ad that would air during the Super Bowl, Target is sinking its football-based investment into the period leading up to the big game--perhaps so shoppers will remember to do some of their party planning you-know-where.
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