7 Key Questions To Ask When Taking Your App From iOS To Android

7 Key Questions To Ask When Taking Your App From iOS To Android:

HowAboutWe expected to take its beautiful iPhone app, make a few tweaks for Android, and call it ready for development. Then they read Google's Design Guidelines.

HowAboutWe.com was boot-strapped into life in April 2010 at the apex of the iPhone’s market ascendency. Like rookies (we were rookies) we built a basic web app. No API. No native apps. No real mobile strategy. And yet, in creating HowAboutWe--a dating service in which users post the actual places they want to go on dates--we had built a mobility dream of location-based, on-the-go, high-converting repeat usage. Obviously the “offline dating site” should be the “offline dating app.” We realized this pretty quickly and so began the process of retroactively becoming a mobile-first product.
IOS was the obvious first platform. Like hundreds of thousands of other companies we built a native iPhone app. We launched it with great success; it was the number-one new featured app when it came out, has acquired hundreds of thousands of downloads, is top in in-app purchases, and has usage correlated with our very highest subscription conversion rates. We thought we could take our beautiful iPhone app, make a few tweaks for Android, and call ourselves ready for development. After all, we had seen this pattern from dozens of other highly successful apps. But after diving into design research, we realized this project would be a lot more complicated.
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